Kartell and La DoubleJ are pleased to announce a brand new collaboration. Kartell, world-renowned for their top quality Italian lifestyle and high design, and La DoubleJ, a new Milanese lifestyle brand specializing in vintage print-centric fashion and homewares, come together in a rousing marriage of
plastics with pattern.
Creative Director JJ Martin has served as curator, selecting a number of pieces from the Kartell archives – including classic seating, soft furnishing and storage, plus brand new table top items – and matched them with La DoubleJ’s eye popping, signature vintage prints for an all new take on Kartell’s 70 year legacy.
“The idea for La DoubleJ is to always partner with the very best of Made in Italy whether we’re making silk dresses or porcelain plates,“ JJ Martin says of the new collaboration. “When it came to our first foray into furniture, Kartell was our top choice. Working with Lorenza Luti was an absolute pleasure and her family’s iconic furniture is the perfect home for our vintage prints.”
“The partnership with La DoubleJ – says Kartell Marketing and Retail Director Lorenza Luti – came about almost by chance and in an entirely natural way, as often happens for the most unexpected and successful things. The harmony between Kartell and La DoubleJ stems from the many factors shared by the two brands: their ironic and positive view of reality, their pursuit of quality and elegance, their super trendy and exclusive style, elements that go perfectly well with the spirit of Kartell’s lifestyle. I think that another element of affinity is the ability of La Double J of expressing itself with a global language, whilst retaining its deep Milanese roots and, likewise, Kartell positioned itself across the world as an international company and an ambassador of design made in Milan”.